BUYING MEDIA

If you're a retail advertiser, the process of selecting the best media mix for your ad budget is complex and time consuming because it involves lots of meetings, detailed information and rate negotiation. You will meet plenty of nice media sales reps when you inquire about purchasing time for your message. There is a rub in buying from them though.

Their best interests are fundamentally the opposite of yours. Their job is to sell their stations' time at the highest unit rate possible. What works best for you is to receive the greatest possible number of ads for your budget since you want frequency.

By leveraging our background in the industry, relationships with media representatives and our buying power, we're able to negotiate low rates and achieve high frequency for your media program. We do this every day. In addition, our established relationships and accessibility to media sales people result in special opportunities for low rates on unsold inventory and other promotional values unavailable to direct buyers on a regular basis.

The bottom line is that you have more time to spend running your business by putting us to work getting your message out and optimizing your advertising budget.