Archive for the ‘Media Buying’ Category

Do it Yourself Media Buying

January 4, 2010  |  Posted by thundercow | No Comments

Do it yourself media buying
Some advertisers are paying much higher rates than others for the identical programming on local television and radio. And it’s not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some don’t. Advertisers [...]