Archive for the ‘Media Buying’ Category

Cable Television Advertising Market Overview-Austin,TX.

Total DMA TV Households: 686,830 Nielsen Market Rank: 47 Cable TV Households available for advertising insertion: 431,000 Primary (more…)

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Cable Television Advertising-San Antonio Market Overview

San Antonio Total DMA TV Households: 880K Cable TV Households available for advertising insertion: 411K Primary Cable Provider: (more…)

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Cable Television Advertising Overview-Houston

Houston Total DMA TV Households: 2.2 million Cable TV Households available for advertising insertion: 1.3 million Primary Cable (more…)

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Cable Television Advertising Market Overview-Dallas Ft. Worth

Market Breakdown: Dallas-Ft. Worth Total DMA TV Households: 2.5 million Cable TV Households available for advertising insertion: 1.5 (more…)

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Beware of the One-Day Radio Sale

If you’ve even occasionally purchased radio advertising you’re probably receiving emails and a few phone calls notifying you (more…)

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Which Half of Your Advertising Budget is Wasted?

“I know that half of my advertising dollars are wasted … I just don’t know which half.” Early (more…)

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Ahead of the Curve Media Buying

In one of my previous lives I was a cable television advertising salesman in Austin from 1990-2000. When (more…)

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Do it Yourself Media Buying

Do it yourself media buying Some advertisers are paying much higher rates than others for the identical programming (more…)

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