If you’ve even occasionally purchased radio advertising you’re probably receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency that purchases radio advertising for [...]
Beware of the One-Day Radio Sale
December 29, 2011 | Posted by BillFrink | Comments OffDo it Yourself Media Buying
January 4, 2010 | Posted by thundercow | Comments OffDo it yourself media buying Some advertisers are paying much higher rates than others for the identical programming on local television and radio. And it’s not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some don’t. [...]
Tags: Media Buying, radio advertising, television advertising
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