Archive for the ‘Planning an Advertising Campaign’ Category

Can You See Your Advertising From a Different Point of View?

February 5, 2012  |  Posted by BillFrink | No Comments

Let’s begin with a mental challenge. Following will be a list of digits from 1 to 9. After analyzing the placement of the digits, your task is to determine the ordering system used to arrange the numbers. If you are serious about challenging yourself, don’t read beyond the numbers until you are satisfied with your [...]

20 Questions for Planning an Advertising Campaign

January 30, 2012  |  Posted by BillFrink | Comments Off

If you’re considering investing your business’s hard earned resources into an advertising or marketing campaign here are 20 questions that you should answer before you start planning and spending. 1. What do you want to see your business achieve as a result of this campaign? 2. How will you measure results? 3. In simplest terms [...]