Advertising 301

Advertising Creative Worksheet

20 Questions for Planning an Advertising Campaign

creative-worksheet If you're considering investing your business's hard earned resources into an advertising or marketing campaign here are 20 questions that you should answer before you start planning and spending. 1. What do you want to see your business achieve as a result...
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Beware of the One-Day Radio Sale

If you’ve even occasionally purchased radio advertising you’ll probably soon be receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency that purchases radio advertising...
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My Accidental Lesson in Branding

“Frink you got to have a gimmick.” That was the advice given to me on how to get women from Andy, one of my college roommates. I didn’t realize it at the time and though I was in my third year in college as an advertising major it was my first lesson in branding and...
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