Patient Recruiting – A 15-Year Success Story
For more than 20 years, Derm Research, in Austin, Texas, has been a leading dermatology research center in the U.S., specializing in paid clinical studies helping to find treatments for a variety of skin conditions. Derm also specializes in...
In August of 2017, the owner one of the five largest residential heating and air conditioning companies in Austin asked me to meet with him to discuss their television and radio advertising strategy. The owner knew his advertising wasn’t as effective as...
The owner of a medium-large local home service provider emailed me a couple of years ago to request a meeting to discuss media buying for his company. Because I had worked in the local advertising industry for more than two decades, I knew that his company had been a consistent television and radio advertiser for at least the...