Advertising 301

TV Advertising For Healthcare

Derm Research

Patient Recruiting – A 15-Year Success Story

For more than 20 years, Derm Research, in Austin, Texas, has been a leading dermatology research center in the U.S., specializing in paid clinical studies helping to find treatments for a variety of skin conditions. Derm also specializes in...

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TV advertising for Texas air conditioning contractors.

Residential Heating & Air Conditioning

Television Advertising Case Study

In August of 2017, the owner one of the five largest residential heating and air conditioning companies in Austin asked me to meet with him to discuss their television and radio advertising strategy. The owner knew his advertising wasn’t as effective as...

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Knowing What You Don’t Know

The owner of a medium-large local home service provider emailed me a couple of years ago to request a meeting to discuss media buying for his company.  Because I had worked in the local advertising industry for more than two decades, I knew that his company had been a consistent television and radio advertiser for at least the...

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Media Buying – Case Study

Austin Media Buying - Spectrum Local Connect

In 2016, Spectrum Reach (formerly Time Warner Cable), introduced a package for geographic zone buying of television advertising called Local Connect. A Local Connect package guarantees a certain percentage of household reach of cable TV homes within a zone during a three to five week...
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