Expertise in cable media buying is worth its weight in eyeballs, in terms of grabbing the eyes, the imagination, and (ideally) the business of your ideal target audience. But to take full advantage of cable TV media buying without blowing a hole in your budget, you need...Read more
20 Questions for Planning an Advertising CampaignIf you're considering investing your business's hard earned resources into an advertising or marketing campaign here are 20 questions that you should answer before you start planning and spending. 1. What do you want to see your business achieve as a result...
If you’ve even occasionally purchased radio advertising you’ll probably soon be receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency that purchases radio advertising...Read more
“Frink you got to have a gimmick.” That was the advice given to me on how to get women from Andy, one of my college roommates. I didn’t realize it at the time and though I was in my third year in college as an advertising major it was my first lesson in branding and...Read more