Advertising 301

Media Buying – Case Study

Austin Media Buying - Spectrum Local Connect

In 2016, Spectrum Reach (formerly Time Warner Cable), introduced a package for geographic zone buying of television advertising called Local Connect. A Local Connect package guarantees a certain percentage of household reach of cable TV homes within a zone during a three to five week...
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Cutting Through Those Bundled-Advertising Sales Pitches

As a business owner or manager, you probably receive regular calls from television, radio, newspaper, magazine, digital and social media company sales representatives pitching new advertising services that will help grow their business. You’ve probably received multiple calls per week – or even in a day – from reps asking for meetings at which...
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Advertising Creative Worksheet

20 Questions for Planning an Advertising Campaign

creative-worksheet If you're considering investing your business's hard earned resources into an advertising or marketing campaign here are 20 questions that you should answer before you start planning and spending. 1. What do you want to see your business achieve as a result...
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