The owner of a medium-large local home service provider emailed me a couple of years ago to request a meeting to discuss media buying for his company. Because I had worked in the local advertising industry for more than two decades, I knew that his company had been a consistent television and radio advertiser for at least the...
Media Buying – Case Study
Austin Media Buying - Spectrum Local Connect
In 2016, Spectrum Reach (formerly Time Warner Cable), introduced a package for geographic zone buying of television advertising called Local Connect. A Local Connect package guarantees a certain percentage of household reach of cable TV homes within a zone during a three to five week...Cutting Through Those Bundled-Advertising Sales Pitches
As a business owner or manager, you probably receive regular calls from television, radio, newspaper, magazine, digital and social media company sales representatives pitching new advertising services that will help grow their business. You’ve probably received multiple calls per week – or even in a day – from reps asking for meetings at which they...
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In the Zone: When Geographic Zone Buying Beats Full Market Coverage
Expertise in cable media buying is worth its weight in eyeballs, in terms of grabbing the eyes, the imagination, and (ideally) the business of your ideal target audience. But to take full advantage of cable TV media buying without blowing a hole in your budget, you need to...