Total DMA TV Households: 733,390
Nielsen Market Rank: 45
Cable TV Households available for advertising insertion: 420,530
Primary Cable Provider: Time Warner Cable
Time Warner is the primary cable provider in Austin. Time Warner’s television advertising interconnect has approximately 420,000 households which includes Austin's AT&T Uverse households. AT&T households are located primarily in the northwest and west parts of the Austin DMA. Cable advertising can be targeted geographically by placing ads in eight individual zones offered by Time Warner from San Marcos to Georgetown. The zones range in size from 25K-111k households.
Local advertising can also be placed in Direct TV households. There are approximately 78,000 Direct TV households in the Austin 12 county DMA. Contact Bill Frink for more information.
Read my article on effectively buying zone coverage.
In addition to the 47 cable networks that are available for local advertising insertion, Austin is one of Time Warner markets that has Time Warner Cable News, a 24-hour local news channel. Time Warner News Austin, previously branded News 8, has been on the air since 1999. The station has a loyal audience and has proven to be an effective channel for many local advertisers.
For more information on buying cable television advertising in Austin feel free to contact Bill Frink.