In the Zone: When Geographic Zone Buying Beats Full Market Coverage

Beware of the One-Day Radio Sale

If you’ve even occasionally purchased radio advertising you’ll probably soon be receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency that purchases radio advertising...
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Cable Television Advertising Market Overview-Austin,TX.

Total DMA TV Households: 686,830 Nielsen Market Rank: 47 Cable TV Households available for advertising insertion: 431,000 Primary Cable Provider: Time Warner Cable Time Warner is the primary cable provider in Austin. Time Warner's  television advertising interconnect has approximately 410,000 households. There are approximately 74,000 AT&T Uverse households in Austin that can be purchased separately through Time Warner. AT&T...
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Cable Television Advertising-San Antonio Market Overview

San Antonio

Total DMA TV Households: 880K Cable TV Households available for advertising insertion: 411K Primary Cable Provider: Time Warner Cable San Antonio is the 36th largest television market in the country.  San Antonio can be segmented geographically by placing ads in specific zones. There are five individual zones with approximately 50k-75k households in each zone. There is also...
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