Media Buying – Case Study

Media Buying – Case Study

Austin Media Buying - Spectrum Local Connect

In 2016, Spectrum Reach (formerly Time Warner Cable), introduced a package for geographic zone buying of television advertising called Local Connect. A Local Connect package guarantees a certain percentage of household reach of cable TV homes within a zone during a three to five week...
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Beware of the One-Day Radio Sale

If you’ve even occasionally purchased radio advertising you’ll probably soon be receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency that purchases radio advertising...
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Cable Television Advertising Market Overview-Austin,TX.

Total DMA TV Households: 686,830 Nielsen Market Rank: 47 Cable TV Households available for advertising insertion: 431,000 Primary Cable Provider: Time Warner Cable Time Warner is the primary cable provider in Austin. Time Warner's  television advertising interconnect has approximately 410,000 households. There are approximately 74,000 AT&T Uverse households in Austin that can be purchased separately through Time Warner. AT&T...
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