Cable Television Advertising Overview-Texas Statewide Buying

Cable Television Advertising Overview-Texas Statewide Buying

Statewide Opportunity Time Warner offers the opportunity to buy select second tier cable networks statewide covering the following markets: Austin, Beaumont-Port Arthur, Corpus Christi, DFW, El Paso, Laredo, San Antonio, The Rio Grande Valley, Waco-Temple-Killeen and Wichita Falls. Houston is not included. Total Households are 1.3 million The networks available are limited. Here is a partial list Read more

Cable Television Advertising Overview-Houston

Houston Total DMA TV Households: 2.2 million Cable TV Households available for advertising insertion: 1.3 million Primary Cable Provider: Comcast Cable Houston is the tenth largest television market in the country. For cable television advertising Houston can be segmented geographically by placing ads in specific zones offered by Comcast. The zones vary in size for 7.5k –72k households. There...
Read more

Cable Television Advertising Market Overview-Dallas Ft. Worth

Market Breakdown: Dallas-Ft. Worth Total DMA TV Households: 2.5 million Cable TV Households available for advertising insertion: 1.5 million Primary Cable Provider: Time Warner Cable Dallas Ft. Worth is the fifth largest television market in the country therefore it is one of the most expensive if you want market wide reach. The market can be segmented geographically by placing ads...
Read more

Ahead of the Curve Media Buying

Austin Media Buying In one of my previous lives I was a cable television advertising salesman in Austin from 1990-2000. When I started with Austin Cablevision, we had 11 cable networks to offer customers for local television advertising. By 1995 we had 18...
Read more