The Video Production Process

If you need a television commercial produced, a marketing or training video for your business or website or an event video taped, Frink Inc. Advertising will guide you through the process and make sure your video project runs smoothly.

With more than 30 years of experience in video production, we’ve done everything from commercials to training videos to product marketing. Some of our clients have been Time Warner, EZ Pawn, Roger Beasley Mazda, Golfsmith, Gumbo’s, Scholz Beer Garten, ABC Pest Control, Maund Volkswagen, Derm Research, Buffet Palace and many more.

To start the process we’ll have a pre-production meeting, ask a lot of questions and help determine just what you need to get your message across. The next thing is to collaborate on ideas for the script.
Then when the script is ready, shooting can be done on location or in studio.

We shoot with Sony’s EX-1R high definition camera and edit on Final Cut Pro. Other tools we use are Adobe Photoshop and After Effects.

We take care of hiring on-camera talent and getting voiceover work done. If stock video or photos are needed, those can be purchased and downloaded. Graphics will be created prior to post-production.

You should figure about an hour of post-production per finished minute for a long-form video. A 30-second commercial may take several hours, depending on what graphics and effects are needed.

When the video is ready we’ll send you an approval copy for your review. If any changes are needed they will be made promptly and your video will be ready to go. We will then encode your video for various broadcast specifications or for the web.

Whether you need full HD production for broadcast or need video for your website in HD, Frink Inc will get it done on time and on budget. Our job is to make it as easy as possible for you and to communicate your message effectively.